Design & Marketing
Creative Design + Digital Growth Strategy
Master the complete spectrum of visual communication and digital marketing in this intensive program. You'll learn to create compelling brand identities, design user-centric interfaces, and execute data-driven marketing campaigns. This dual-track approach makes you invaluable to any organization seeking creative professionals who understand business growth.
Duration
9-12 Months
Salary Range
₹3.5 - 10 LPA
Level
Beginner to Advanced
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Certification Options
Prepare for globally recognized certifications that validate your skills
Program Highlights
Core skills and competencies you will develop
Complete Adobe Creative Cloud mastery (Photoshop, Illustrator, InDesign, XD)
UI/UX design with Figma including prototyping and design systems
Brand identity development from concept to execution
Full-funnel digital marketing strategy and implementation
SEO, SEM, and programmatic advertising expertise
Marketing analytics and conversion rate optimization
Course Curriculum
Comprehensive module-wise breakdown of the program
Design Fundamentals & Theory
- Color psychology and theory
- Typography and font pairing
- Grid systems and layout principles
- Visual hierarchy
- Gestalt principles
- Design thinking methodology
Adobe Photoshop Mastery
- Non-destructive editing workflow
- Advanced compositing techniques
- Photo retouching and manipulation
- Digital painting fundamentals
- Web and mobile asset creation
- Batch processing automation
Adobe Illustrator & Vector Design
- Pen tool mastery
- Logo design principles
- Icon and illustration creation
- Pattern and texture design
- Print-ready artwork
- SVG optimization for web
UI/UX Design
- User research methodologies
- Information architecture
- Wireframing techniques
- Figma advanced features
- Interactive prototyping
- Design system creation
- Usability testing
Digital Marketing Strategy
- Marketing funnel optimization
- Content marketing strategy
- Social media marketing
- Email marketing automation
- Influencer marketing
- Brand storytelling
SEO & Paid Advertising
- Technical SEO audit
- On-page optimization
- Link building strategies
- Google Ads (Search, Display, Shopping)
- Facebook & Instagram Ads
- LinkedIn advertising
- Remarketing strategies
Analytics & Optimization
- Google Analytics 4 mastery
- Tag Manager implementation
- A/B testing frameworks
- Conversion tracking
- Attribution modeling
- Data-driven decision making
Career Opportunities
Roles you can pursue after completing this program:
Expected Salary Range
₹3.5 - 10 LPA
*Based on industry standards and experience level
Prerequisites
Basic computer knowledge. Creative mindset and willingness to learn.
Hands-On Projects
- Complete brand identity package
- E-commerce website UI design
- Multi-channel marketing campaign
- Social media content strategy
- SEO audit and optimization plan
Ready to Start Your Journey?
Join thousands of professionals who have advanced their careers with ETI Educom. Enroll now and take the first step towards your goals.